Influence vs The Catalyst: Which Should You Read?

Cover of Influence Influence Robert B. Cialdini · 1983 ★★★★☆ 4.1 302 pages · ≈ 5 h 36 m · Moderate
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and…

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Cover of The Catalyst The Catalyst Jonah Berger · 2020 ★★★★☆ 4.3 288 pages · ≈ 5 h 20 m · Moderate
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“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good…

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Side by side

InfluenceThe CatalystEnjoymentDifficultyInfluencePopularityClassic

The verdict

Scores by source

InfluenceThe Catalyst
Hardcover 4.2 (253) 3.6 (7)
Google Books 4.0 (15) —
Apple Books 4.5 (11) 4.5 (93)

Reception

InfluenceThe Catalyst
Ratings 253 93
Editions 28 7
Film adaptations — 1
Wikipedia attention 640 1652
Pages 302 288

Questions readers ask

Which is rated higher: Influence or The Catalyst?

The Catalyst has the higher combined reader rating across sources (The Catalyst 4.3/5, Influence 4.1/5).

Which is shorter to read: Influence or The Catalyst?

The Catalyst is the quickest read. Estimated at 225 words per minute: The Catalyst (288 pages, ≈ 5 h 20 m); Influence (302 pages, ≈ 5 h 36 m).

Which is harder to read: Influence or The Catalyst?

Estimated difficulty, based on era, reader shelves and length — Influence: Moderate; The Catalyst: Moderate.

Shared themes