Customer Relationship Management vs Management: Which Should You Read?

Cover of Customer Relationship Management Customer Relationship Management Francis Buttle · 2003 ★★★★☆ 3.8 400 pages · ≈ 7 h 24 m · Moderate

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and…

1★2★3★4★5★
vs
Cover of Management Management John R. Schermerhorn · 1995 ★★★★☆ 3.7 524 pages · ≈ 9 h 42 m · Moderate

Facts101 is your complete guide to Study Resource for Exploring Management. In this book, you will learn topics such as Ethics and Social Responsibility: Character doesnt stay home when we ..., Managers as Decision…

The verdict

How to choose

Scores by source

Customer Relationship ManagementManagement
Hardcover — 1.0 (1)
Google Books — 5.0 (1)

Reception

Customer Relationship ManagementManagement
Ratings 1 1
Editions 24 14
Citations 203 —
Film adaptations 1 1
Wikipedia attention 15886 13721
Pages 400 524

Side by side

Customer Relationship ManagementManagementEnjoymentDifficultyInfluencePopularityClassic

Shared themes