Marketing Strategy & Management vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and…
vs
This Is Marketing
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses…
The verdict
- Very close on paper — pick by the themes that pull you more.
Scores by source
| Marketing Strategy & Management | This Is Marketing | |
|---|---|---|
| Goodreads | — | 3.9 (18303) |
| Hardcover | — | 3.8 (41) |
| Google Books | — | 1.0 (1) |
| Apple Books | — | 4.5 (172) |
Reception
| Marketing Strategy & Management | This Is Marketing | |
|---|---|---|
| Ratings | — | 18303 |
| Editions | 1 | 1 |
| Film adaptations | — | 1 |
| Want to read | — | 31371 |
| Pages | — | 267 |