Integrity Selling for the 21st Century vs Selling For Dummies: Which Should You Read?

Integrity Selling for the 21st Century Ron Willingham · 2003 ★★★★☆ 3.9 225 pages · ≈ 4 h 10 m · Moderate

“You've been introduced to the basic six-step Integrity Selling process, AID, Inc.”

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they…

Selling For Dummies Tom Hopkins · 1995 ★★★★☆ 3.7 362 pages · ≈ 6 h 42 m · Moderate

“Selling is everywhere around you, and most people (even those who aren't pros) do it every day, in one form or another.”

Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business?…