Customer Relationship Management vs The Phoenix Project: Which Should You Read?

Cover of Customer Relationship Management Customer Relationship Management Francis Buttle · 2003 ★★★★☆ 3.8 400 pages · ≈ 7 h 24 m · Moderate

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and…

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Cover of The Phoenix Project The Phoenix Project Gene Kim · 2013 ★★★★☆ 4.2 431 pages · ≈ 7 h 59 m · Moderate

The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win is the third book by Gene Kim. The business novel tells the story of an IT manager who has ninety days to rescue an over-budget and late IT…

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The verdict

Scores by source

Customer Relationship ManagementThe Phoenix Project
Goodreads — 4.2 (51229)
Hardcover — 4.0 (1)
Google Books — 5.0 (1)
Apple Books — 4.0 (5)

Reception

Customer Relationship ManagementThe Phoenix Project
Ratings 1 51229
Editions 24 15
Citations 203 —
Film adaptations 1 —
Want to read — 49428
Reading it now — 10857
Written reviews — 4145
Wikipedia attention 15886 229
Pages 400 431

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