18 books like The Phoenix Project
Customer Relationship Management
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the…
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Management
Facts101 is your complete guide to Study Resource for Exploring Management. In this book, you will learn topics such as Ethics and Social Responsibility: Character doesnt stay home when we ..., Managers as Decision Makers: There is no substitute for a good decisio ..., Plans and Planning Techniques: Get there faster with objectives., and Controls and Control Systems: What gets measured happens.…
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Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in…
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Modern business administration
[512]p. : 23cm
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Deployment Guide Series
As we all know, large ocean going ships never collide with icebergs. However, occasionally life deals out some unexpected pleasures for us to cope with. Surviving any disaster in life is usually a lot easier if you have prepared adequately by taking into account the likely problems, solutions, and their implementation.In this IBM Redbooks publication, we limit ourselves to those situations in…
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Living on the Fault Line
The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century economy.
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Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of…
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Information Systems Today
For the undergraduate/graduate introductory information systems course required of all business students. Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.
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Reframing Organizations
In this third edition of their best-selling classic, authors Lee Bolman and Terrence Deal explain the powerful tool of "reframing." The authors have distilled the organizational literature into a comprehensive approach for looking at situations from more than one angle. Their four frames view organizations as factories, families, jungles, and theaters or temples: The Structural Frame: how to…
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Business @ the speed of thought
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
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The leadership challenge
When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the…
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The Peter principle
The Peter Principle is a book that takes a humorous look at productivity. In a nutshell the Peter Principle says that within any hierarchi, if you stay there long enough, you will eventually be promoted to you level of incompetence. I loved that the last chapters tell you how you can avoid being promoted to that level without being fired.
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Project management
PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALSIn the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible”…
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Managing in Turbulent Times
This important and timely book concerns the immediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How will managers and management deal with these new realities?This book, the author explains, "is concerned with action rather than understanding,…
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Management Challenges for the 21st Century
Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence…
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
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Tourism and innovation
"This is a timely book placing tourism innovation in the context of current academic and policy concerns relating to knowledge, competition and the management of change. An introductory chapter describes how innovation in tourism is both distinctive from and similar to innovation in other sectors. This is followed by three chapters that explore how competition drives tourism innovation, how…
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The Master Switch
In this age of an open internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial…
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