4 似ている本： 共鳴
コピーライターの手引書
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and…
共通テーマ：Business writing, Business
シグネチャーストーリーを創る
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving…
共通テーマ：Business communication, Persuasion
偶然の天才
"Mark Levy teaches readers a wonderful mental technology, freewriting, that helps you dive deep into your unconscious to discover treasures."—B. J. Bueno, coauthor of The Power of Cult Branding
 
When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so…
共通テーマ：Business writing, Business
セールスは人間だ
1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading…
共通テーマ：Persuasion, Business