18 books like Boutique
Advertising Headlines That Make You Rich
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more…
Shares: Advertising, Success in business
Alchemy
15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]
Shares: Advertising, Marketing
The Referral Engine
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over…
Shares: Advertising, Marketing
My Life in Advertising
This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Shares: Advertising, Biography & Memoir
The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce…
Shares: Advertising, Marketing
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Shares: Advertising, Marketing
Primalbranding
Shares: Success in business, Marketing
Chaos Monkeys
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
Shares: Success in business, Marketing, Biography & Memoir
The Attention Merchants
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Shares: Advertising, Marketing
Jab, Jab, Jab, Right Hook
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
Shares: Success in business, Marketing
The End of Fashion
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.
It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were…
Shares: Marketing, Biography & Memoir
How to Get Rich
First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't…
Shares: Success in business, Biography & Memoir
The Library of American Biography
Shares: Biography & Memoir
A history of autobiography in antiquity
Shares: Biography & Memoir
Mr. Nice
Mr Nicehttps://web.archive.org/web/20120714001218/http://explore.bfi.org.uk/4ce2b8d3bfed1 BFI Explore: Mr Nice] Retrieved 2013-04-13 (US title Mr. Nice) is a 2010 crime drama film written and directed by Bernard Rose, Mr Nice is in part a biopic, a loose film adaptation of Mr Nice, the cult 1997 autobiography by Howard Marks. The film features an ensemble cast starring Rhys Ifans as Howard Marks,…
Shares: Biography & Memoir
Autobiography
Saint Augustine of Hippo wrote ''Confessions'', the first Western autobiography ever written, around AD 400. Portrait by Philippe de Champaigne, 17th century.]]
Shares: Biography & Memoir
Two Sisters
Originally published in 1970 this fairly short novel (174 pages) contains, according to the blurb on the dust jacket of the first edition, “Gore Vidal’s singular speculations on love, sex, death, literature and politics.”
Shares: Biography & Memoir
Missing Persons
A missing person is a person who has disappeared for usually unknown reasons
Shares: Biography & Memoir