18 books like Business
Contemporary business
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Marketing Made Simple
Marketing Made Simple
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not…
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R.E.D. Marketing
R.E.D. Marketing
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It's Not Luck
It's Not Luck
In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his…
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Superfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney,…
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Journal
Journal
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Conversaciones Cruciales - Tercera Edición revisada
Conversaciones Cruciales - Tercera Edición revisada
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Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential…
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Influence: Science and Practice
Influence: Science and Practice
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
 
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in…
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Your First Year in Network Marketing
Your First Year in Network Marketing
How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.…
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Marketing For Dummies
Marketing For Dummies
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Summary of Allan Dib's The 1Page Marketing Plan
Summary of Allan Dib's The 1Page Marketing Plan
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Momentum Makers
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ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
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Busting Silos
Busting Silos
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Building a StoryBrand 2.0
Building a StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
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The Alter Ego Effect
The Alter Ego Effect
Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And…
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