18 books like Business
Contemporary business
Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global…
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It's Not Luck
In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his…
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Marketing Made Simple
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not…
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R.E.D. Marketing
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO…
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Ultimate Guide to Google Ads
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive,…
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Complete English Tradesman
Daniel Defoe earned the title 'The Father of the Novel' when he wrote "Robinson Crusoe" - the first example of the modern popular novel as we know it.
He followed this success up with a huge number of other writings, which are included in this great anthology - covering novels, shorter fiction, poetry, travel writing, and his massive collection of non-fiction writing, including his seminal…
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The complete English tradesman
Daniel Defoe earned the title 'The Father of the Novel' when he wrote "Robinson Crusoe" - the first example of the modern popular novel as we know it.
He followed this success up with a huge number of other writings, which are included in this great anthology - covering novels, shorter fiction, poetry, travel writing, and his massive collection of non-fiction writing, including his seminal…
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Project management
PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALSIn the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible”…
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Expert Secrets
xxvii, 268 pages : 22 cm
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
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Advance Australasia
With centuries of literature, it's inevitable that some will fall through the cracks. We hunt down public domain works and restore them so they're not lost to the world.
Who are we? We're Cairn Press. Our background is in design, publishing, typography, and technology. These skills fuel our mission to create the highest quality Public Domain eBooks available online, at an affordable price. We…
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Rework
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the…
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La meta
The Goal is about new global principles of manufacturing. It's about people trying to understand what makes their world tick so that they can make it better. As they think logically and consistently about their problems they are able to determine "cause and effect" relationships between their actions and the results. In the process they deduce some basic principles which they use to save their…
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Customer Relationship Management
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the…
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Management
Facts101 is your complete guide to Study Resource for Exploring Management. In this book, you will learn topics such as Ethics and Social Responsibility: Character doesnt stay home when we ..., Managers as Decision Makers: There is no substitute for a good decisio ..., Plans and Planning Techniques: Get there faster with objectives., and Controls and Control Systems: What gets measured happens.…
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Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in…
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Business Basics
A brand new collection of essential management skills and best practices from world-renowned experts… in a convenient e-format, at a great price! Your complete modern management library: today’s most crucial skills and best practices for success! From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and…
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Alchemy
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with…
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