Aaker on Branding vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
Aaker on Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these…
vs
This Is Marketing
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses…
The verdict
- Very close on paper — pick by the themes that pull you more.
Scores by source
| Aaker on Branding | This Is Marketing | |
|---|---|---|
| Goodreads | — | 3.9 (18303) |
| Hardcover | — | 3.8 (41) |
| Google Books | — | 1.0 (1) |
| Apple Books | — | 4.5 (172) |
Reception
| Aaker on Branding | This Is Marketing | |
|---|---|---|
| Ratings | — | 18303 |
| Editions | 3 | 1 |
| Film adaptations | — | 1 |
| Want to read | — | 31371 |
| Pages | 220 | 267 |