Inside the Tornado vs This Is Marketing: Which Should You Read?

Inside the Tornado Geoffrey A. Moore · 1995 ★★★★☆ 4.0 244 pages · ≈ 4 h 31 m · Moderate

“At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.”

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…

This Is Marketing Seth Godin · 2018 ★★★★☆ 3.9 267 pages · ≈ 4 h 57 m · Moderate

1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and…