Crossing the Chasm vs Integrity Selling for the 21st Century: Which Should You Read?
Both live on shelves: Selling, Nonfiction, Business
Crossing the Chasm
“There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."”
More
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists…
Integrity Selling for the 21st Century
“You've been introduced to the basic six-step Integrity Selling process, AID, Inc.”
More
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they…
Side by side
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Integrity Selling for the 21st Century has the widest readership — 457 ratings behind its score.
Affiliate links: we may earn a commission on purchases.
Scores by source
| Crossing the Chasm | Integrity Selling for the 21st Century | |
|---|---|---|
| Goodreads | — | 3.9 (457) |
| Hardcover | 4.1 (46) | 5.0 (1) |
| Google Books | 5.0 (1) | 5.0 (1) |
| Apple Books | 3.5 (69) | 4.5 (21) |
| Check price → | Check price → |
Reception
| Crossing the Chasm | Integrity Selling for the 21st Century | |
|---|---|---|
| Ratings | 69 | 457 |
| Editions | 21 | 4 |
| Citations | 1064 | — |
| Film adaptations | 1 | — |
| Want to read | — | 557 |
| Reading it now | — | 140 |
| Written reviews | — | 41 |
| Wikipedia attention | 3132 | — |
| Pages | 233 | 225 |
| Check price → | Check price → |
Questions readers ask
Which is rated higher: Crossing the Chasm or Integrity Selling for the 21st Century?
Integrity Selling for the 21st Century has the higher combined reader rating across sources (Integrity Selling for the 21st Century 3.9/5, Crossing the Chasm 3.8/5).
Which is shorter to read: Crossing the Chasm or Integrity Selling for the 21st Century?
Integrity Selling for the 21st Century is the quickest read. Estimated at 225 words per minute: Integrity Selling for the 21st Century (225 pages, ≈ 4 h 10 m); Crossing the Chasm (233 pages, ≈ 4 h 19 m).
Which is harder to read: Crossing the Chasm or Integrity Selling for the 21st Century?
Estimated difficulty, based on era, reader shelves and length — Crossing the Chasm: Moderate; Integrity Selling for the 21st Century: Moderate.