18 books like Invisible Influence

What to read after Invisible Influence — books similar to it, matched on shared themes.

Database Marketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product… Shares: Consumer behavior, Business

Spent Geoffrey Miller · 2009 · ★ 3.9 A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychologythe compelling science of human naturehas clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary sciences principles to a new domain: the… Shares: Consumer behavior, Business

Why We Buy Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderate Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… Shares: Consumer behavior, Business

To Sell Is Human Daniel H. Pink · 2012 · ★ 3.6 · 266p · ≈ 8h · Moderate 1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading… Shares: Influence, Business

Primalbranding Patrick Hanlon · 2006 · ★ 4.4 · 272p · ≈ 9h · Moderate In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to… Shares: Consumer behavior, Business

The Art of Persuasion Bob Burg · 2011 · ★ 4.0 · 231p · ≈ 7h · Moderate The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of… Shares: Influence, Business

Contagious Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderate In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Shares: Consumer behavior, Business

The Four Scott Galloway · 2017 · ★ 3.8 · 336p · ≈ 11h · Moderate Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. Shares: Consumer behavior, Business

Building a StoryBrand Donald Miller · 2017 · ★ 4.5 · 240p · ≈ 8h · Moderate Get heard and not ignored by your costumers Shares: Consumer behavior, Business

Ultimate Success Secret Parthiv Shah · 2010 · 398p · ≈ 13h · Moderate Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing… Shares: Business

Momentum Makers Jordan Adler · 2020 · 196p · ≈ 6h · Moderate Whether you're a Network Marketing "newbie" or a seasoned professional, the tips in this book for creating your own personal brand to grow your business will take you to new heights. Each motivating chapter is paired with practical "how to" tips that will blow your business up! Twenty top-producing network marketing professionals from around the world will take you on their motivating journey of… Shares: Business

Business Organizations Donald Scotten · 2014 · 498p · ≈ 16h · Moderate Business Organizations: A Transactional Perspective teaches business organizations from a transactional practice perspective rather than a litigation-based one. By using this book, students will gain a solid foundation in the law of business organizations. Additionally, students will enhance their understanding of the business contexts in which the law operates, and they will gain an appreciation… Shares: Business

Environmental Engineering Dictionary of Technical Terms and Phrases Francis J. Hopcroft · 2016 This reference manual provides a list of approximately 300 technical terms and phrases common to environmental engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Russian and, finally, an interpretation or translation of the… Shares: Business

How Business Works Robert S. Kemp · 2012 · 483p · ≈ 16h · Moderate In an era of fleeting information and ephemeral digital bytes, the Harvard Classics stand as a monumental testament to the enduring power of great literature. Conceived by Charles W. Eliot, then President of Harvard University, this unparalleled collection of the world's most significant literary, philosophical, and scientific works offers a profound journey through the annals of human thought… Shares: Business

A Guide to Modern Econometrics Marno Verbeek · 2000 · 520p · ≈ 17h · Moderate This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak… Shares: Business

Journal K. C. Creative · 2021 A journal, from the Old French journal (meaning "daily"), may refer to: Shares: Business

Environmental Engineering Dictionary of Technical Terms and Phrases Francis Hopcroft · 2017 This reference manual provides a list of approximately 300 technical terms and phrases common to environmental engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Russian and, finally, an interpretation or translation of the… Shares: Business

An inductive and practical treatise on book-keeping by single and double entry S. W. Crittenden · 1849 · 268p · ≈ 8h · Challenging Shares: Business

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