Database Marketing vs The Four: Which Should You Read?
Both live on shelves: Consumer behavior, Business
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to…
vs
The Four
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
The verdict
- The Four runs the darker storyline; Database Marketing stays the lighter read.
How to choose
Scores by source
| Database Marketing | The Four | |
|---|---|---|
| Goodreads | — | 3.8 (19262) |
| Hardcover | — | 3.4 (62) |
| Apple Books | — | 4.5 (176) |
Reception
| Database Marketing | The Four | |
|---|---|---|
| Ratings | — | 19262 |
| Editions | 1 | 15 |
| Film adaptations | 1 | 1 |
| Want to read | — | 31223 |
| Reading it now | — | 3668 |
| Written reviews | — | 1662 |
| Wikipedia attention | — | 59 |
| Pages | — | 336 |