18 books like Inside the Tornado

What to read after Inside the Tornado — books similar to it, matched on shared themes.

A Guide to Modern Econometrics Marno Verbeek · 2000 · 520p · ≈ 17h · Moderate This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak… Shares Business, Nonfiction

A Handbook of Primary Commodities in the Global Economy Marian Radetzki · 2008 · 246p · ≈ 8h · Moderate The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to… Shares Business, Nonfiction

The Everything Guide to Starting and Running a Catering Business

The Everything Guide to Starting and Running a Catering Business Joyce Weinberg · 2009 The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned… Shares Business, Nonfiction

The Everything Guide to Being an Event Planner

The Everything Guide to Being an Event Planner Jennifer Mancuso · 2007 Whether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time! Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be… Shares Business, Nonfiction

Management

Management Michael Heath · 2010 · ★ 3.8 Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations Shares Business, Nonfiction

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Search Engine Optimization All-in-One For Dummies Bruce Clay · 2009 · 800p · ≈ 26h · Moderate If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten… Shares Marketing, Business, Nonfiction

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Key Account Management

Key Account Management Peter Cheverton · 1999 · 379p · ≈ 12h · Moderate Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few… Shares Marketing, Business, Nonfiction

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

Storybrand 2.0 Edición actualizada

Storybrand 2.0 Edición actualizada Donald Miller · 2025 · 320p · ≈ 10h · Moderate Shares Business with this book.

Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)

Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973) The Exceptional Parent Shares Business with this book.

The Power of Cult Branding

The Power of Cult Branding Matthew W. Ragas & Bolivar J. Bueno · 2002 · ★ 3.5 · 201p · ≈ 6h · Moderate "Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET. Shares Business

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