Insanely Simple vs This Is Marketing: Which Should You Read?

Insanely Simple Ken Segall · 2012 ★★★★☆ 3.9 256 pages · ≈ 4 h 44 m · Moderate

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25,…

This Is Marketing Seth Godin · 2018 ★★★★☆ 3.9 267 pages · ≈ 4 h 57 m · Moderate

This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses…