18 books like Selling to Big Companies

What to read after Selling to Big Companies — books similar to it, matched on shared themes.

Key Account Management

Key Account Management Peter Cheverton · 1999 · 379p · ≈ 12h · Moderate Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few… Shares Selling, Marketing

Crossing the Chasm Geoffrey A. Moore · 1991 · ★ 3.6 · 233p · ≈ 7h · Moderate Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a… Shares Selling, Marketing

The Art of the Sale

The Art of the Sale Philip Delves Broughton · 2012 · ★ 3.5 · 291p · ≈ 9h · Moderate A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum.  Why not, he wondered?  Sales plays a part in… Shares Selling

Sales Management. Simplified.

Sales Management. Simplified. Mike Weinberg · 2015 · ★ 4.5 · 243p · ≈ 8h · Moderate Shares Selling with this book.

Selling For Dummies

Selling For Dummies Tom Hopkins · 1995 · 362p · ≈ 12h · Moderate Shares Selling with this book.

Sell It Like Serhant

Sell It Like Serhant Ryan Serhant · 2018 · ★ 4.3 · 240p · ≈ 8h · Moderate This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell… Shares Selling

The Art of Closing the Sale

The Art of Closing the Sale Brian Tracy · 2007 · 224p · ≈ 7h · Moderate Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal.As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale… Shares Selling

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing with this book.

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing with this book.

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing

Integrity Selling for the 21st Century

Integrity Selling for the 21st Century Ron Willingham · 2003 · ★ 3.9 · 225p · ≈ 7h · Moderate "I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught… Shares Selling

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing

Building a StoryBrand

Building a StoryBrand Donald Miller · 2017 · ★ 4.5 · 240p · ≈ 8h · Moderate Get heard and not ignored by your costumers Shares Selling, Marketing

Selling 101

Selling 101 Zig Ziglar · 2003 · 96p · ≈ 3h · Light Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing… Shares Selling

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing with this book.

How to Market Books Alison Baverstock · 1990 · 472p · ≈ 15h · Moderate How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by… Shares Selling, Marketing

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