Alchemy vs Ogilvy on Advertising: Which Should You Read?

Alchemy Rory Sutherland · 2019 ★★★★☆ 4.3 384 pages · ≈ 7 h 07 m · Moderate

15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]]

Ogilvy on Advertising David Ogilvy · 1983 ★★★★☆ 4.2 224 pages · ≈ 4 h 09 m · Moderate

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is…