Influence vs The dynamics of persuasion: Which Should You Read?

Cover of Influence Influence Robert B. Cialdini · 1983 ★★★★☆ 4.1 302 pages · ≈ 5 h 36 m · Moderate

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and…

1★2★3★4★5★
vs
Cover of The dynamics of persuasion The dynamics of persuasion Richard M. Perloff · 1993 628 pages · ≈ 11 h 38 m · Moderate

Accessibly written and research-informed, the 9th edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.This edition explains the theories and foundations of…

The verdict

How to choose

Scores by source

InfluenceThe dynamics of persuasion
Hardcover 4.2 (253) —
Google Books 4.0 (15) —
Apple Books 4.5 (11) —

Reception

InfluenceThe dynamics of persuasion
Ratings 253 —
Editions 28 30
Citations — 436
Wikipedia attention 640 —
Pages 302 628

Side by side

InfluenceThe dynamics of persuasionEnjoymentDifficultyInfluencePopularityClassic

Shared themes