CoreReads

Strategic Marketing Management: The Framework vs The Practical Pocket Guide to Account Planning: Which Should You Read?

Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework Alexander Chernev · 2019 320 pages · ≈ 5 h 56 m · Moderate Find on Amazon
vs
The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning Chris Kocek · 2013 ★★★★☆ 4.0 156 pages · ≈ 2 h 53 m · Moderate Find on Amazon

The verdict

Side by side

Strategic Marketing Management: The FrameworkThe Practical Pocket Guide to Account PlanningDifficultyInfluencePopularityClassic
MarketingManagementBusiness