18 books like Chaos Monkeys
Growth Hacker Marketing
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it…
Shares: Internet marketing, Marketing
The Billionaire's Apprentice
A revealing history of Indian-Americans' rise through the ranks in business, from immigrants to powerbrokers. The collapse of the Galleon Group—a hedge fund that managed more than seven billion dollars in assets—from criminal charges of insider trading was a sensational case that pitted prosecutor Preet Bharara, himself the son of Indian immigrants, against the best and brightest of the South…
Shares: Businesspeople, Success in business
Expert Secrets
xxvii, 268 pages : 22 cm
Shares: Internet marketing, Success in business, Management
The Referral Engine
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over…
Shares: Internet marketing, Marketing
Jab, Jab, Jab, Right Hook
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
Shares: Internet marketing, Success in business, Marketing
Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Shares: Marketing, Management
Built to Last
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write James C. Collins and Jerry I.
Porras in this groundbreaking…
Shares: Entrepreneurship, Success in business
Crossing the Chasm
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a…
Shares: Technological innovations, Marketing
Boutique
What is a boutique? A boutique is a professional services firm past the start-up stage but prescale. Examples can be found in consulting, marketing and advertising, IT services, etc. It’s basically anyone who sells their expertise.There are 1,465,900 boutiques. This book is for them. It is about what firms at scale do. It is about what boutiques need to do to scale. And this knowledge gap…
Shares: Success in business, Marketing, Biography & Memoir
Bitter Brew
"An engrossing saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce" (USA Today)."[An] Intoxicating reading. . . . This is a lurid, fascinating tale, which narrowly escapes the charge of being sensationalist thanks to its factual grounding and the significance of its subject—a family business that managed to dominate an industry…
Shares: Businesspeople, Biography & Memoir
How to Get Rich
First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't…
Shares: Success in business, Management, Biography & Memoir
Federal research
Shares: Technological innovations, Management
The Frackers
"The riveting, untold story of the men who are transforming global energy. In five years, the United States has seen a historic burst of oil and natural gas production, easing our insatiable hunger for energy. A new drilling process called fracking has made us the world's fastest growing energy power, on track to pass Saudi Arabia by 2020. But despite headlines and controversy, no previous book…
Shares: Businesspeople, Biography & Memoir
Primalbranding
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to…
Shares: Success in business, Marketing
I Will Teach You to Be Rich
At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance— banking, saving, budgeting, and…
Shares: Entrepreneurship, Success in business
In-laws and outlaws
Shares: Success in business, Management
Tourism and innovation
"This is a timely book placing tourism innovation in the context of current academic and policy concerns relating to knowledge, competition and the management of change. An introductory chapter describes how innovation in tourism is both distinctive from and similar to innovation in other sectors. This is followed by three chapters that explore how competition drives tourism innovation, how…
Shares: Technological innovations, Management
Think big and kick ass in business and life
Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months…
Shares: Entrepreneurship, Success in business