18 books like Modern business administration
Customer Relationship Management
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the…
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Management
Facts101 is your complete guide to Study Resource for Exploring Management. In this book, you will learn topics such as Ethics and Social Responsibility: Character doesnt stay home when we ..., Managers as Decision Makers: There is no substitute for a good decisio ..., Plans and Planning Techniques: Get there faster with objectives., and Controls and Control Systems: What gets measured happens.…
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Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in…
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Business
Business is the practice of making ones living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit."
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Business
Business is the practice of making ones living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit."
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Managing in Turbulent Times
This important and timely book concerns the immediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How will managers and management deal with these new realities?This book, the author explains, "is concerned with action rather than understanding,…
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Living on the Fault Line
The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century economy.
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Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of…
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The Challenger Sale
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
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Marketing and Management Models
Modern business practice, especially in the field of
marketing, depends on the integration of creative and
analytical thinking. One of the tools in this process is
the use of management models to guide business decisions.
However, the inherent power of the models is only
released when the people applying them have the ability
to gather relevant information and interpret the relationships
between…
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The Phoenix Project
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win is the third book by Gene Kim. The business novel tells the story of an IT manager who has ninety days to rescue an over-budget and late IT initiative, code-named The Phoenix Project.
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Business essentials
Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a…
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Reframing Organizations
In this third edition of their best-selling classic, authors Lee Bolman and Terrence Deal explain the powerful tool of "reframing." The authors have distilled the organizational literature into a comprehensive approach for looking at situations from more than one angle. Their four frames view organizations as factories, families, jungles, and theaters or temples: The Structural Frame: how to…
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The Practice of Management
"This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of…
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Winning
During his forty-year career at General Electric, Welch led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and CEO of General Electric, he has traveled the…
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The leadership challenge
When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the…
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The Peter principle
The Peter Principle is a book that takes a humorous look at productivity. In a nutshell the Peter Principle says that within any hierarchi, if you stay there long enough, you will eventually be promoted to you level of incompetence. I loved that the last chapters tell you how you can avoid being promoted to that level without being fired.
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Project management
PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALSIn the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible”…
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