18 books like Modern business administration
Management
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Customer Relationship Management
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Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in…
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Business
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Business
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Managing in Turbulent Times
This important and timely book concerns the immediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How will managers and management deal with these new realities?This book, the author explains, "is concerned with action rather than understanding,…
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Living on the Fault Line
The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century economy.
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Marketing and Management Models
Marketing and Management Models
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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The Automotive Service Manager's Bible
The Automotive Service Manager's Bible
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Your First 1000 Copies
Your First 1000 Copies
In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.
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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Superfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney,…
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Marketing For Dummies
Marketing For Dummies
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Exactly What to Say: The Magic Words for Influence and Impact
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you…
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Louder Than Words (Enhanced Edition) (Enhanced Edition)
Louder Than Words (Enhanced Edition) (Enhanced Edition)
“Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice“Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class…
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Writing That Works, 3rd Edition
Writing That Works, 3rd Edition
The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political…
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Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
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Let's Get Real or Let's Not Play
Let's Get Real or Let's Not Play
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus…
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