How Brands Grow vs Why We Buy: Which Should You Read?
Both live on shelves: Marketing, Business
How Brands Grow
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave…
Why We Buy
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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This…
Side by side
The verdict
- Readers rate How Brands Grow highest: How Brands Grow 4.1 · Why We Buy 3.9.
- Why We Buy has the widest readership — 13549 ratings behind its score.
Scores by source
| How Brands Grow | Why We Buy | |
|---|---|---|
| Goodreads | 4.2 (4023) | 3.9 (13549) |
| Hardcover | 3.6 (10) | 3.7 (22) |
| Google Books | 4.5 (2) | 4.0 (7) |
| Apple Books | 4.5 (24) | 4.0 (27) |
Reception
| How Brands Grow | Why We Buy | |
|---|---|---|
| Ratings | 4023 | 13549 |
| Editions | 2 | 14 |
| Want to read | 11140 | 22598 |
| Reading it now | 1137 | 594 |
| Written reviews | 303 | 600 |
| Pages | 284 | 255 |
Questions readers ask
Which is rated higher: How Brands Grow or Why We Buy?
How Brands Grow has the higher combined reader rating across sources (How Brands Grow 4.1/5, Why We Buy 3.9/5).
Which is shorter to read: How Brands Grow or Why We Buy?
Why We Buy is the quickest read. Estimated at 225 words per minute: Why We Buy (255 pages, ≈ 4 h 43 m); How Brands Grow (284 pages, ≈ 5 h 16 m).
Which is harder to read: How Brands Grow or Why We Buy?
Estimated difficulty, based on era, reader shelves and length — How Brands Grow: Moderate; Why We Buy: Moderate.