Inside the Tornado vs The Tanning of America: Which Should You Read?
Both live on shelves: Marketing, Business
Inside the Tornado
“At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.”
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…
vs
The Tanning of America
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. …
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Inside the Tornado has the widest readership — 1564 ratings behind its score.
Scores by source
| Inside the Tornado | The Tanning of America | |
|---|---|---|
| Goodreads | 4.0 (1564) | — |
| Hardcover | 4.5 (4) | — |
| Google Books | 4.5 (3) | 5.0 (1) |
| Apple Books | — | 4.0 (88) |
Reception
| Inside the Tornado | The Tanning of America | |
|---|---|---|
| Ratings | 1564 | 88 |
| Editions | 13 | 1 |
| Want to read | 4288 | — |
| Reading it now | 227 | — |
| Written reviews | 64 | — |
| Pages | 244 | 322 |