The Tanning of America vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
The Tanning of America
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. …
vs
This Is Marketing
1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- This Is Marketing has the widest readership — 18303 ratings behind its score.
Scores by source
| The Tanning of America | This Is Marketing | |
|---|---|---|
| Goodreads | — | 3.9 (18303) |
| Hardcover | — | 3.8 (41) |
| Google Books | 5.0 (1) | 1.0 (1) |
| Apple Books | 4.0 (88) | 4.5 (172) |
Reception
| The Tanning of America | This Is Marketing | |
|---|---|---|
| Ratings | 88 | 18303 |
| Editions | 1 | 1 |
| Film adaptations | — | 1 |
| Want to read | — | 31371 |
| Reading it now | — | 5434 |
| Written reviews | — | 1585 |
| Pages | 322 | 267 |