Ice to the Eskimos vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
Ice to the Eskimos
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…
vs
This Is Marketing
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- This Is Marketing has the widest readership — 18303 ratings behind its score.
Scores by source
| Ice to the Eskimos | This Is Marketing | |
|---|---|---|
| Goodreads | — | 3.9 (18303) |
| Hardcover | 5.0 (1) | 3.8 (41) |
| Google Books | — | 1.0 (1) |
| Apple Books | 4.5 (14) | 4.5 (172) |
Reception
| Ice to the Eskimos | This Is Marketing | |
|---|---|---|
| Ratings | 14 | 18303 |
| Editions | 2 | 1 |
| Film adaptations | — | 1 |
| Want to read | — | 31371 |
| Pages | 275 | 267 |