18 books like Advanced Marketing Management

What to read after Advanced Marketing Management — books similar to it, matched on shared themes.

Books like 18 About the book

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

Cover of Inside the Tornado

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

Summary of Allan Dib's The 1Page Marketing Plan

Summary of Allan Dib's The 1Page Marketing Plan Slingshot Books Shares Business with this book.

Buyology Martin Lindstrom · 2018 · 227p · ≈ 7h · Moderate NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge… Shares Business

Writing That Works, 3rd Edition

Writing That Works, 3rd Edition Kenneth Roman & Joel Raphaelson · 2010 · ★ 4.0 The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political… Shares Business

Louder Than Words (Enhanced Edition) (Enhanced Edition)

Louder Than Words (Enhanced Edition) (Enhanced Edition) Joe Navarro & Toni Sciarra Poynter “Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice“Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class… Shares Business

The Digital Marketing Handbook

The Digital Marketing Handbook Simon Kingsnorth Shares Business with this book.

RESUMEN - Come As You Are / Ven como eres (La sorprendente nueva ciencia que transformará tu vida sexual) Por Emily Nagoski

RESUMEN - Come As You Are / Ven como eres (La sorprendente nueva ciencia que transformará tu vida sexual) Por Emily Nagoski Shortcut Edition Shares Business with this book.

Your First Year in Network Marketing

Your First Year in Network Marketing Mark Yarnell & Rene Reid Yarnell How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.… Shares Business

The LinkedIn Edge

The LinkedIn Edge Jeb Blount & Brynne Tillman Shares Business with this book.

Get Found Matt Diamante Shares Business with this book.

Busting Silos Hillary Carpio, Travis Henry, Denise Persson & Chris Degnan Shares Business with this book.

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