18 books like Marketing and Management Models
Eat Your Greens
Eat Your Greens
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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Advanced Marketing Management
Advanced Marketing Management
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Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Storynomics
Storynomics
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his…
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Built to Grow
Built to Grow
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Fearless Public Speaking
Fearless Public Speaking
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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Influence: Science and Practice
Influence: Science and Practice
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
 
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in…
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A vaca roxa
A vaca roxa
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The 5 Minute Sales Coach
The 5 Minute Sales Coach
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Strategic Marketing Management, 11th Edition
Strategic Marketing Management, 11th Edition
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The Instant AI Agency: How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being A Tech Nerd
The Instant AI Agency: How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being A Tech Nerd
Today's businesses are struggling because costs are going up and profits are getting smaller. Many of them don't know how to fix this problem, and the bigger they are, the bigger the problem. This is a trillion-dollar problem. That's why the one who can provide a viable solution will be paid a king's ransom.This book shows how anyone can easily start an online business that helps companies solve…
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Éxito en ventas
Éxito en ventas
En esta compacta y conveniente guía, el extraordinario instructor de ventas Brian Tracy revela como cualquier persona puede tener la ventaja ganadora. Llena de estrategias comprobadas y conocimientos invaluables, este práctico libro te ayudará a llevar tus ventas a nuevas alturas.Ochenta por ciento de todas las ventas se realizan solamente por el veinte por ciento de los vendedores. Es…
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