9 books like The Nonprofit Communications Engine

What to read after The Nonprofit Communications Engine — books similar to it, matched on shared themes.

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands. Shares: Marketing, Management

Creating Signature Stories David Aaker · 2018 · ★ 4.0 · 190p · ≈ 6h · Moderate "All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving… Shares: Business communication, Marketing

Yes! Noah J. Goldstein, Steve J. Martin & Robert Cialdini · 2008 · ★ 3.5 · 273p · ≈ 9h · Moderate Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based… Shares: Business communication, Marketing

Eating the Big Fish Adam Morgan · 1999 · 304p · ≈ 10h · Moderate EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… Shares: Marketing, Management

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares: Marketing, Management

Call Center Handbook Keith Dawson · 1996 · 283p · ≈ 9h · Moderate Need to know how to buy a phone switch for your call center? How to measure the productivity of agents? How to choose from two cities that both want your center? No problem. The Call Center Handbook is a complete guide to starting, running and improving your call center. It explains it all: everything that goes into the connection between a company and its customers. From technology primers to… Shares: Marketing, Management

The interior design business handbook Mary V. Knackstedt · 1988 · 560p · ≈ 18h · Moderate Discover how you can run the practical side of your practice more profitably. This comprehensive guide to managing an interior design business gives you an arsenal of proven procedures and practical tools and techniques perfected over the course of some thirty years. New to this edition are sections on establishing an electronic office, the pros and cons of working alone and creating… Shares: Marketing, Management

Chaos Monkeys Antonio Garcia Martinez · 2016 · ★ 3.6 · 536p · ≈ 17h · Moderate "The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList. Shares: Marketing, Management

Sport facility operations management Eric C. Schwarz · 2010 · 408p · ≈ 13h · Moderate Now in a fully revised and updated fourth edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to examine the practical realities connecting facilities, people, and technology.An essential textbook for any sport facilities course, it introduces the fundamentals of facility management and presents cutting-edge, evidence-based perspectives that… Shares: Marketing, Management

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