How to Write Copy That Sells vs Inside the Tornado: Which Should You Read?

How to Write Copy That Sells Ray Edwards · 2016 ★★★★☆ 3.9 186 pages · ≈ 3 h 27 m · Moderate

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write…

Inside the Tornado Geoffrey A. Moore · 1995 ★★★★☆ 4.0 244 pages · ≈ 4 h 31 m · Moderate

“At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.”

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…