How to Write Copy That Sells vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
How to Write Copy That Sells
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Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write…
This Is Marketing
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1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and…
Side by side
The verdict
- Ratings are close across the board — any is a safe pick by score.
- This Is Marketing has the widest readership — 18303 ratings behind its score.
Scores by source
| How to Write Copy That Sells | This Is Marketing | |
|---|---|---|
| Goodreads | 1.0 (1) | 3.9 (18303) |
| Hardcover | 4.2 (5) | 3.8 (41) |
| Google Books | — | 1.0 (1) |
| Apple Books | 4.5 (6) | 4.5 (172) |
Reception
| How to Write Copy That Sells | This Is Marketing | |
|---|---|---|
| Ratings | 6 | 18303 |
| Editions | 3 | 1 |
| Film adaptations | — | 1 |
| Want to read | 6 | 31371 |
| Reading it now | 6 | 5434 |
| Written reviews | 1 | 1585 |
| Pages | 186 | 267 |
Questions readers ask
Which is rated higher: How to Write Copy That Sells or This Is Marketing?
This Is Marketing has the higher combined reader rating across sources (This Is Marketing 3.9/5, How to Write Copy That Sells 3.9/5).
Which is shorter to read: How to Write Copy That Sells or This Is Marketing?
How to Write Copy That Sells is the quickest read. Estimated at 225 words per minute: How to Write Copy That Sells (186 pages, ≈ 3 h 27 m); This Is Marketing (267 pages, ≈ 4 h 57 m).
Which is harder to read: How to Write Copy That Sells or This Is Marketing?
Estimated difficulty, based on era, reader shelves and length — How to Write Copy That Sells: Moderate; This Is Marketing: Moderate.