This Is Marketing vs Why We Buy: Which Should You Read?
Both live on shelves: Marketing, Business
This Is Marketing
More
1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and…
Why We Buy
More
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This…
Side by side
The verdict
- Ratings are close across the board — any is a safe pick by score.
- This Is Marketing has the widest readership — 18303 ratings behind its score.
Scores by source
| This Is Marketing | Why We Buy | |
|---|---|---|
| Goodreads | 3.9 (18303) | 3.9 (13549) |
| Hardcover | 3.8 (41) | 3.7 (22) |
| Google Books | 1.0 (1) | 4.0 (7) |
| Apple Books | 4.5 (172) | 4.0 (27) |
Reception
| This Is Marketing | Why We Buy | |
|---|---|---|
| Ratings | 18303 | 13549 |
| Editions | 1 | 14 |
| Film adaptations | 1 | — |
| Want to read | 31371 | 22598 |
| Reading it now | 5434 | 594 |
| Written reviews | 1585 | 600 |
| Pages | 267 | 255 |
Questions readers ask
Which is rated higher: This Is Marketing or Why We Buy?
This Is Marketing has the higher combined reader rating across sources (This Is Marketing 3.9/5, Why We Buy 3.9/5).
Which is shorter to read: This Is Marketing or Why We Buy?
Why We Buy is the quickest read. Estimated at 225 words per minute: Why We Buy (255 pages, ≈ 4 h 43 m); This Is Marketing (267 pages, ≈ 4 h 57 m).
Which is harder to read: This Is Marketing or Why We Buy?
Estimated difficulty, based on era, reader shelves and length — This Is Marketing: Moderate; Why We Buy: Moderate.