18 books like Call Center Handbook

What to read after Call Center Handbook — books similar to it, matched on shared themes.

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands. Shares: Marketing, Management, Business

Introduction to information systems James A. O'Brien · 1993 · 576p · ≈ 19h · Moderate Introduction to Science is the Earth and Life Science book targeted towards 4th-7th grades that redefines the educational eBook. Introduction to Science features simplified concepts of complex material, full audio narration using professional voice actors; all while being loaded with images, video, interactive diagrams, auto-graded quizzes, galleries, and even live web content. The eBook can… Shares: Communication systems, Management information systems, Management, Business

Business @ the speed of thought Bill Gates · 1999 · ★ 3.8 · 496p · ≈ 16h · Moderate In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site. Shares: Communication systems, Management, Business

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares: Marketing, Business

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares: Marketing, Business

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate 1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares: Marketing, Business

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy… Shares: Marketing, Business

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing… Shares: Marketing, Business

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and… Shares: Marketing, Business

Ice to the Eskimos Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Moderate You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Shares: Marketing, Business

Marketing Strategy & Management Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Shares: Marketing, Business

Aaker on Branding David Aaker · 2014 · 220p · ≈ 7h · Moderate "A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related… Shares: Marketing, Business

Business data communications William Stallings · 1990 · ★ 3.4 · 658p · ≈ 21h · Moderate "This third edition gives students a clear, comprehensive understanding of the fundamentals of data communications essential to information and network management. Supplemented by real-world case studies, the book explores how the latest trends - the Internet, intranets, the Web, TCP/IP, wireless network, network security, etc. - affect information communications in the business… Shares: Communication systems, Management information systems, Business

Information systems John G. Burch · 1975 · 661p · ≈ 22h · Moderate First published in 1999, this collection of papers represents the latest thinking on the effects of globalisation and agri-food restructuring from a regional and peripheral perspective. The book breaks new ground in our understanding of the relationship between the global, regional and local levels in the sphere of agri-food production. While Australia and New Zealand are important components of… Shares: Management information systems, Management, Business

Yes! Noah J. Goldstein, Steve J. Martin & Robert Cialdini · 2008 · ★ 3.5 · 273p · ≈ 9h · Moderate Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based… Shares: Affaires, Marketing, Business

Eating the Big Fish Adam Morgan · 1999 · 304p · ≈ 10h · Moderate EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… Shares: Marketing, Management, Business

Office politics Wilfrid Sheed · 1966 · ★ 4.0 · 339p · ≈ 11h · Moderate The novel's setting is the slightly worn-at-the-heels office of The Outsider, an influential journal of opinion with a small but dwindling circulation. The magazine and its staff have been dominated by the personality of editor-in-chief Gilbert Twining ever since that unorthodox "genius" of British journalism was imported a decade ago. But when a sudden illness sends Twining into enforced… Shares: Affaires, Business

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares: Marketing, Management, Business

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